Services

Appointment Setting/Lead Generation

Although at Approach we categorically state that we can add impact to any stage of the sales process, our main focus (as should be yours) is getting your sales team in front of the right prospects. Prospecting is undertaken at many levels and a prospect should never be considered a prospect unless they are serious about taking action! Our carefully crafted conversations will highlight a genuine pipeline of business opportunities. Throughout our many years of making ‘decision maker’ appointments we have developed our own unique approach encompassing the right skills and techniques aimed at the person on the end of the telephone, all designed to secure a qualified appointment. All of these techniques have been researched and honed to demonstrate respect, commitment, understanding and trust. They are designed with the desired outcome in mind: To meet with decision makers that want to resolve an issue and are ready to take action!

Outbound Telemarketing

We take great care to represent your brand accurately and deal appropriately with any requests for further information. We will obtain any information that you need, cleanse existing data, identify any gaps within your requirements and feed all captured data into a new or existing database. You will receive reports as required. As with all of our telemarketing services, as far as your customers are concerned, our people are your people. Our whole service can be tailor-made to meet your specific needs as a business.

Campaign Strategy & Planning

Companies come to us when they need to raise their profile but are unsure of that ‘next step’. Developing the new business campaign, data sourcing, cleansing, CRM set-up and reporting are all things we offer support with.

Pipeline Management

Within every organisation the sales cycle varies and unless you start by making the effort to understand the intricacies of your sales cycle a pipeline is virtually unmanageable. Throughout a project we will be mapping out your prospects sales cycle, with each stage of the process we will be highlighting the actions that have been identified and with careful management and nurturing of your prospects, the result will be a real, honest and genuine pipeline of opportunities.

Support

We have a team all with specific areas of expertise…

My main area of focus is the team. Most of the time the issues are predominantly behind the sales call: Either the guys responsible for making those calls aren’t comfortable with picking the phone up and actually making the calls, they maybe don’t handle rejection too well. Maybe they feel they don’t know enough about what the rest of the company does to hold a conversation with prospects on the end of the phone. Possibly they feel the role is beneath them and usually they can quite easily find something else to do with their time.

In any case: The calls aren’t being made!! If those calls aren’t being made then your sales team are unlikely to be sat in front of your prospects at any point soon and if that happens well, it’s simple – You go out of business!

Louise

This service encompasses everything from devising your company’s marketing plan and setting up a day-to-day marketing function, through to ‘making it happen’ , project delivery and measuring the results.

Your prospects don’t want to hear you say, “Let me educate you!” We don’t want to educate you. We want to be able to ease some of the pressure you might be experiencing due to not reaching your target audience. Louise is able to offer her services to you on an ad-hoc basis, maybe an interim period whilst you are recruiting, possibly maternity cover or more importantly if you have no marketing structure within your business at all and your competitors are steaming ahead of you on the path to success.