Approach News

September 30, 2011

How to Turbo-Charge Your Sales

Filed under: Blog,News,Techniques — Rachel @ 11:16 am

How to Turbo-Charge Your Sales
By Mike Schultz

76% of leaders at small and medium sized businesses cited sales growth as their greatest challenge in 2011.

Having been through the process of founding RAIN Group with my business partner, John Doerr, I know just how difficult it can be for a young, growing business to get off the ground.

You’ve got a great idea that people have told you will succeed, outstanding content, and the people in place to make it all come together. Problem is, when it comes time to launch, you’re just not generating the business you thought you would.

More often than not, this is a direct result of the fact that many entrepreneurs simply have not been taught how to sell. And even experienced salespeople struggle to sell in an entrepreneurial environment where there are unique challenges to selling new ideas or selling against big, well-branded competitors.

As good as your business idea might be, it’s not going anywhere if you can’t sell it.

Fortunately, it’s never too late to learn.

To help you out, I’ve made a series of video training lessons specifically for entrepreneurs and sellers in growing businesses. They’ll teach you everything you need to know about how to make the sales that will help your business achieve the growth you’re looking for.

Specifically, you’ll learn:

  • The most common sales mistakes entrepreneurs sellers at growing businesses make
  • How to avoid these mistakes
  • The unique challenges of selling in an entrepreneurship and how you can overcome them
  • A step-by-step guide on how to communicate your value
  • How to lead masterful sales conversations that result in new business
  • The simple formula to make millions of dollars (or pounds) in sales

The first video in the series is available now. And the best part is, I’ve made the series available to you for free! Note that these are not quick-tease videos. This series contains 60 minutes of value-packed RAIN Selling content.

So head over and check it out. I guarantee it’ll be worth your while.

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September 18, 2011

Government financial support for new business…

Filed under: News — Rachel @ 5:30 pm

Starter pistol at the ready…

Government financial support for new business

With this in mind, throughout the month of October and for the remainder of September 2011 Approach Sales Services are in a position to offer start up business support for their new business sales strategy.

“If you are on target to reach your business plan but are finding it a struggle then maybe a conversation is in order… We can operate within your business, taking time to meet your customers, attend appointments with your sales team, look at your KPI’s, targets, reporting methods and customer service processes. By breaking down the sales process into its component parts you can start to take action, waiting only increases your deficit”

We are often asked to manage the whole sales process on a part-time or interim basis. This can include reviewing all sales processes within your organisation and the day to day management of your current sales team. This is ideal when it does not make financial sense to have a full-time Sales Director as a new business or where a Managing Director gets caught up in the day to day growth of the company and can no longer dedicate the time required to performance manage the sales function. Our clients range from large blue chip operations right through to the smallest business, either way they each have the same director level contact and customer first approach. This package is designed specifically for new (or under a year old) companies in the North West of England only at this stage.

The full package includes:

Campaign Strategy & Planning

Many companies have a product or service that is of value to someone (or they possibly should never have set up in business). The question is: What is the most effective way of taking it to market?

Critical sales interactions assessed and addressed

There are some things that are missed after a company has been registered and launched. We will ensure that throughout our consultation time with you these (usually missed) areas are addressed.

Target/Prospect identification

There are systems that can be utilised to identify your new business potential but these are costly. Because we do this for a living we have access to a great many of these systems so before you invest thousands of pounds let’s have a conversation.

Base level marketing

If your time is taken up on the day to day running and delivery of your new business there is potentially some marketing tips you may be missing. These are relatively simple but time consuming to impliment in the first instance. We can relieve some of that pressure.

Elevator pitch & Impact statements

When you first launch your business or preferably before you announce yourself to the world we should be having a conversation about how you are to introduce yourself to your potential clients. Networking is key to the success of a new business and how you introduce yourself IS a make or break situation.

Approach Sales Services are effectively your SALES TEAM to coach you or your sales people in the art of prospecting. Companies come to us when they need to raise their profile but are unsure of that ‘next step’. Developing the new business campaign, collateral development, CRM set-up and reporting are all included with Pipeline Management – Ongoing demand generation, lead nurturing and multi-touch campaigns to manage new business opportunities effectively through the sales pipeline.

This service is offered at a rate of £372.50 during this time only for start-up or businesses with under 12 months trading.

Call Rachel on: 0333 2000 113 or contact us here NOW!

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August 27, 2011

A most excellent day… Blackhouse Leeds (Living Ventures Ltd)

Filed under: Blog,News,Recommendations — Rachel @ 9:49 pm

As some of you may know I have a daughter studying in East Yorkshire. This weekend after an extremely busy few months we decided that we would meet half way in Leeds and have a bit of a girly day chilling.

Rhianne travelled over by train and I did the same from Merseyside. Leeds has hundreds of places to eat but we decided to try the Blackhouse. I’ll get to the point and tell you why I feel compelled to share our experience.

This blog is all about service, standard, experience. quality, expectations and obviously sales.

When we arrived we were greeted by a lovely young lady who showed us to our table in the corner of an elegantly designed dining area. Every single table was meticulously clean. The venue is very modern, lovely polished wood, plenty of light through the spotless windows and the decor sleek and very classy. every table not in use was prepared to the same standard of perfection (even those outside). The team clearly all enjoy their work and were polite, welcoming and friendly. Ashley (our waiter) was outstanding and made sure that we were attended to constantly without being over attentive. It seemed only right that we tested a few of the extensive range of cocktails on the menu.

The meal: Menu

We ordered:

WARM BAKED LOAF with balsamic and olive oil (v)

GARLIC RUB bread
rub the chargrilled bread with raw garlic then drizzle on the virgin oil (v)

ROCK OYSTERS
With oysters it is all about the water; from the Sound of Cumbrae
on the west coast of Scotland. Served with chopped shallots in
sherry vinegar with lemon and Tabasco on the side.

POACHED SMOKED HADDOCK with wilted baby spinach, poached egg and béarnaise sauce.

RUMP 310g
The leanest cut with a big, bold flavour, at its best medium rare
and not recommended beyond medium.

Every dish was perfect but the fish was amazing!!!! I have never had haddock prepared, cooked, presented and tasting so wonderful. There was just the right amount, I didn’t have any sides with it as the starters we had were plentiful (I obviously pinched some of Rhiannes home cut chips – as a parent it is my right).

The service was perfect, the standard was exactly what you would expect from a Living Ventures dining experience. The quality of the ingredients were to an exceptionally high standard.

All of the above ensure that we return and spread the word about our day in Leeds at the Blackhouse

Good work all of you. Today has been an absolute pleasure and will be a day that I remember for a very long time. I absolutely promise that we will return and I will sing your praises at every opportunity. This in turn equates to more…

SALES!

Thanks guys!!!

The Blackhouse Grill – Leeds
31-33 East Parade
Leeds
LS1 5PS

Tel: 0113 246 0669

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July 26, 2011

July 19, 2011

The Team: My role – Sales Support

Filed under: News,The Team — Rachel @ 11:18 am

Support

We have a team, all with specific strengths in different areas…

My main area of focus is the team. Most of the time the issues are predominantly behind the sales call: Either the guys responsible for making those calls aren’t comfortable with picking the phone up and actually making the calls, they maybe don’t handle rejection too well. Maybe they feel they don’t know enough about what the rest of the company does to hold a conversation with prospects on the end of the phone. Possibly they feel the role is beneath them and usually they can quite easily find something else to do with their time.

In any case: The calls aren’t being made!! If those calls aren’t being made then your sales team are unlikely to be sat in front of your prospects at any point soon and if that happens well, it’s simple – You go out of business!

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