The Institute of Sales & Marketing Management

• Sean McPheat’s selling imperatives for 2012
  In the latest Winning Edge (the ISMM’s magazine for members), Sean McPheat sets out what’s hot for this year in selling: Sales professionals will finally get around to using social media Sales 2.0, LinkedIn, Twitter, Facebook, YouTube – these are all sites, terms and services that sales pros have had on their ‘to do’ list for ... […]